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	<title>Outdustry &#124; 格外音乐 &#187; Midi Festival</title>
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		<title>Diamonds In The Rough</title>
		<link>http://www.outdustry.com/2008/10/19/diamonds-in-the-rough/</link>
		<comments>http://www.outdustry.com/2008/10/19/diamonds-in-the-rough/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 05:14:01 +0000</pubDate>
		<dc:creator>Ed Peto</dc:creator>
				<category><![CDATA[China - Music Scene]]></category>
		<category><![CDATA[Staff Blog]]></category>
		<category><![CDATA[Bands]]></category>
		<category><![CDATA[Bjork]]></category>
		<category><![CDATA[Carsick Cars]]></category>
		<category><![CDATA[Festivals]]></category>
		<category><![CDATA[Live Music]]></category>
		<category><![CDATA[Maybe Mars]]></category>
		<category><![CDATA[Midi Festival]]></category>
		<category><![CDATA[Miserable Faith]]></category>
		<category><![CDATA[Modern Sky Festival '08]]></category>
		<category><![CDATA[MP3 Downloads]]></category>
		<category><![CDATA[Ourselves Beside Me]]></category>
		<category><![CDATA[Re-TROS]]></category>
		<category><![CDATA[Snapline]]></category>
		<category><![CDATA[SUBS]]></category>
		<category><![CDATA[The Gar]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Yugong Yishan]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=241</guid>
		<description><![CDATA[Almost exactly a year ago I posted on the hype surrounding the Chinese music scene. I boiled my feelings down to a kind of cautious optimism ie. way too early to start billing Beijing as one of the best music cities in the world (as some over-zealous mainstream western media would have you think) but [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Almost exactly a year ago I <a href="http://outdustry.com/2007/10/06/dont-begin-the-hypeyet/" target="_self">posted</a> on the hype surrounding the Chinese music scene. I boiled my feelings down to a kind of cautious optimism ie. way too early to start billing Beijing as one of the best music cities in the world (as some over-zealous mainstream western media would have you think) but a genuinely exciting place to be nonetheless.<span id="more-241"></span></p>
<p style="text-align: justify;">Now, despite an incredibly tough year for music in China (due to Government clampdowns surrounding the Olympics as well as the horribly misguided <a href="http://uk.reuters.com/article/entertainmentNews/idUKPEK22900920080312" target="_blank">soap-boxing</a> of a certain elfin Icelander), exactly a year later and <strong>the Beijing sound has come along leaps and bounds</strong>.</p>
<p style="text-align: justify;">I thought it was about time I follow up on that year-old post, using the medium of budget video, to bring you up to speed a little:</p>
<ul style="text-align: justify;">
<li><strong>The Old-Guard</strong>: The older bands are still getting better (See <a href="http://www.myspace.com/subsband" target="_blank">SUBS</a>, <a href="http://www.myspace.com/rebuildingtherightsofstatues" target="_blank">Re-TROS</a> and <a href="http://wwwcn.myspace.cn/miserablefaith" target="_blank">Miserable Faith</a> in the videos).</li>
<li><strong>Strength In Depth</strong>: The younger bands have come on from being self-conscious mimic-artists into snarling, full-blooded outfits of their own (See <a href="http://www.myspace.com/snapline" target="_blank">Snapline</a> and <a href="http://carsickcars.com" target="_blank">Carsick Cars</a> in the videos).</li>
<li><strong>Public Demand</strong>: A number of festival organisers still went ahead in seemingly impossible conditions with defiantly impressive results.</li>
</ul>
<p style="text-align: justify;">While 2007 will be the year the paper-trail leads back to in terms of the new Chinese bands really starting to find their own voices, 2008 is the year they perfected them. This video of <a href="http://maybemars.com" target="_blank">Maybe Mars</a>&#8216; artists Carsick Cars (taken last weekend) shows an increasingly confident band belting out their bona-fide indie anthem, &#8216;Zhong Nan Hai&#8217;. I really thought very little of them when I arrived in 2006 and it has been a pleasure having my initial assessment slowly being proven wrong:</p>
<p><object width="480" height="360" data="http://vimeo.com/moogaloop.swf?clip_id=2001846&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2001846&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object></p>
<p style="text-align: justify;">Against all the odds both the <a href="http://www.midimidi.cn/html/MIDIFESTIVAL/08MIDIFESTIVAL/en/index.html" target="_blank">Midi</a> and <a href="http://festival.modernsky.com/" target="_blank">Modern Sky Festivals</a> went ahead in some form or other. Modern Sky resorted to a strange, half indoor, half outdoor, all-concrete affair just next to last year&#8217;s Haidian Park venue. There is no doubt that it lacked the grassy festival atmosphere but there was a pleasingly rough-around-the-edges industrial feel, made all the more so by the abysmal pollution which can be seen in the opening shots of this crudely put together festival video:</p>
<p><object width="480" height="360" data="http://vimeo.com/moogaloop.swf?clip_id=1902629&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=1902629&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object></p>
<p style="text-align: justify;">The daddy of Chinese music events, the Midi Festival, moved around it&#8217;s date and venue so many times that most news sources <a href="http://outdustry.com/2008/09/18/olympic-security-hangover-midi-update/#comment-354" target="_self">gave up</a> reporting on it. For better or worse at the last minute they decided to host it back at the Midi School campus. This meant a huge scaling down and a number of sound issues. Combine this with some filthy weather and you would have thought it was a washout, but outstanding Saturday headliners and Midi School alumni Miserable Faith gaily skipped through the genres &#8211; ska, rap-metal, reggae, rock-ballads &#8211; to make my one trip up there totally worthwhile, as you can see from this next video. Their set closer, <a href="http://freedownloads.last.fm/download/155279580/Life%2527s%2BMost%2BPerfect%2BDay.mp3"><em>Life&#8217;s Most Perfect Day</em></a>, is a hard-men-go-soft ballad that would play well anywhere. Also worth noting is the bemused crowd reaction to sugary Danish pop-mongers <a href="http://www.summerhill.dk/" target="_blank">Summerhill</a>: Two worlds collide with indifferent results:</p>
<p><object width="480" height="360" data="http://vimeo.com/moogaloop.swf?clip_id=2004301&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2004301&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object></p>
<p style="text-align: justify;">So all things considered this place is shaping up nicely. If the post-Olympic landscape allows for more and more live music opportunities, then the crowds and the confidence will grow. The bands are certainly getting there. The night I filmed the Carsick Cars video also featured current buzz-band Ourselves Beside Me and The Gar, making a night of Chinese newcomers who would do themselves proud <strong>in any venue in the world</strong>.</p>
<p style="text-align: justify;">© Ed Peto 2008</p>
]]></content:encoded>
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		<title>Air To Headline Midi Festival?</title>
		<link>http://www.outdustry.com/2008/09/17/air-to-headline-midi-festival/</link>
		<comments>http://www.outdustry.com/2008/09/17/air-to-headline-midi-festival/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 04:39:02 +0000</pubDate>
		<dc:creator>Ed Peto</dc:creator>
				<category><![CDATA[China - Music Scene]]></category>
		<category><![CDATA[Staff Blog]]></category>
		<category><![CDATA[Festivals]]></category>
		<category><![CDATA[Live Music]]></category>
		<category><![CDATA[Midi]]></category>
		<category><![CDATA[Midi Festival]]></category>
		<category><![CDATA[Modern Sky]]></category>
		<category><![CDATA[Modern Sky Festival]]></category>
		<category><![CDATA[Permits]]></category>
		<category><![CDATA[Visas]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=195</guid>
		<description><![CDATA[As someone who recently spent three months and nearly a thousand pounds in flights, lawyers fees, bribes and fines to just be allowed to remain in the country I am all too aware of the bureaucratic nightmare that is attached to getting anything done in China. I really have to take my hat off to the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">As someone who recently spent three months and nearly a thousand pounds in flights, lawyers fees, bribes and fines to just be <em>allowed to remain</em> in the country I am all too aware of the bureaucratic nightmare that is attached to getting anything done in China.<span id="more-195"></span> I really have to take my hat off to the upcoming <a href="http://www.midimidi.cn/html/MIDIFESTIVAL/08MIDIFESTIVAL/en/index.html" target="_blank">Midi</a> and <a href="http://www.modernsky.com/news/news990.html" target="_blank">Modern Sky</a> Festivals. As it stands it looks like they are both going ahead even after a <a href="http://www.blog.newsweek.com/blogs/beijing/archive/2008/04/22/chinese-rock-fest-harmonized.aspx" target="_blank">notoriously oppressive</a> year for live music.</p>
<p style="text-align: justify;">The sad thing is that they have been forced to go head to head, time-wise, in most cases asking the limited pool of acts for exclusivity. They are also both largely taking place indoors &#8211; Modern Sky in Haidian Exhibition Hall and Midi in The Olympic Centre &#8211; making for an all the more surreal and stilted affair.</p>
<p style="text-align: justify;">Modern Sky have already announced a full line up which is conspicuously free of foreign acts, as has been rumoured for some time now, namely :</p>
<p style="text-align: justify;"><span style="color: #0000ee; text-decoration: underline;"><img class="aligncenter size-full wp-image-198" title="08festival_021" src="http://outdustry.com/wp-content/uploads/2008/09/08festival_021.jpg" alt="" width="320" height="470" /></span></p>
<p style="text-align: justify;">While Midi, who have actually yet to officially receive a license (they said in a statement on Sept 12th that the government had &#8216;approved&#8217; and that they would be getting their license on Sept 16th ie. Yesterday), have erred on the side of caution and gone for the more austere promotional flyer, without line-up, below:</p>
<p style="text-align: justify;"><span style="color: #0000ee; text-decoration: underline;"><img class="aligncenter size-medium wp-image-200" title="2008-midi-flyer1" src="http://outdustry.com/wp-content/uploads/2008/09/2008-midi-flyer1-219x300.jpg" alt="" width="219" height="300" /></span></p>
<p style="text-align: justify;">This cautious, patient approach may have paid off as it looks like Midi have secured a license for their international bands this year. <strong>The obvious excitement here being the inclusion of downtempo-maestros Air in the line-up</strong>. The French duo already have two <a href="http://yugongyishan.ning.com/events/event/show?id=2136276:Event:331" target="_blank">Yugong Yishan shows</a> here in Beijing with the oft asked question being &#8216;why don&#8217;t they just stay on and play Midi&#8217;. Well, it looks like they are:</p>
<p style="text-align: justify;"><img class="aligncenter size-full wp-image-204" title="permission-for-internatinal-acts-to-play-in-midi-from-ministry-of-culture1" src="http://outdustry.com/wp-content/uploads/2008/09/permission-for-internatinal-acts-to-play-in-midi-from-ministry-of-culture1.jpg" alt="" width="500" height="652" />Here&#8217;s looking forward to what should be a really entertaining month of live music. Good luck to both festivals. Real lessons in persistence.</p>
<p style="text-align: justify;">© Ed Peto 2008</p>
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		<item>
		<title>China Indie Music Report : Live Music</title>
		<link>http://www.outdustry.com/2007/10/01/china-indie-music-report-live-music/</link>
		<comments>http://www.outdustry.com/2007/10/01/china-indie-music-report-live-music/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 17:15:23 +0000</pubDate>
		<dc:creator>Ed Peto</dc:creator>
				<category><![CDATA[China - Music Industry]]></category>
		<category><![CDATA[Published]]></category>
		<category><![CDATA[Staff Blog]]></category>
		<category><![CDATA[Brand Co-ops]]></category>
		<category><![CDATA[Live Music]]></category>
		<category><![CDATA[Midi Festival]]></category>
		<category><![CDATA[Ministry Of Culture]]></category>
		<category><![CDATA[Split Works]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Visas]]></category>

		<guid isPermaLink="false">http://edpeto.com/?p=12</guid>
		<description><![CDATA[The live industry in China has real potential. The annual Midi Festival in Beijing shows that there is a sizeable live audience for western derived independent music, with a crowd of 20,000 moshing, flag-waving, ironic t-shirt wearing, squiffy-hairstyled rockers per day over four days. The international bands playing were unanimous in saying they &#8220;didn&#8217;t think [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><strong>The live industry in China has real potential</strong>. The annual <a href="http://www.midifestival.com" target="_blank"><strong>Midi Festival</strong></a> in Beijing shows that there is a sizeable live audience for western derived independent music, with a crowd of 20,000 moshing, flag-waving, ironic t-shirt wearing, squiffy-hairstyled rockers per day over four days.<span id="more-67"></span> The international bands playing were unanimous in saying they &#8220;didn&#8217;t think this was possible in China&#8221;. Those same international bands also had to find their own money to make the trip as <strong>performance fees and flights were not provided</strong>, so &#8216;one step at a time&#8217;.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://edpeto.com/wp-content/uploads/2007/12/010520071751.jpg" alt="Midi Festival, Beijing : May 3rd 2007" /></p>
<p style="text-align: justify;">The big question is where do those 20,000 indie music fans (and people like them) go for the rest of the year? Midi costs £3.50 per day, so is a cheap way for these fans to see pretty much every rock band in China in one sitting. Outside of the festival, a similar ticket price is essential if you really want to reach the ‘Midi crowd&#8217;. £3.50 obviously isn&#8217;t enough to pay for an international band to fly into China on ticket sales alone. <strong>Sponsorship is the only way to pick up the slack</strong>. Slowly you are starting to see brands become interested in the idea of forking out for an opportunity to market to this hip, new music crowd. Getting brands to bite for global names like The Rolling Stones, The Black Eyed Peas and Eric Clapton is a no-brainer but the idea of sponsoring emerging artists is fairly new and may take some time to develop.</p>
<p style="text-align: justify;">The truth is that <strong>the domestic live scene is in a glorious shambles</strong> &#8211; Fragmented but bursting with potential. In any major western city worth its salt you can&#8217;t move for well promoted live nights, from pretty much any genre, making it easy to find a promoter with a ready-made, genre-specific crowd to work with. Not so in China. I was standing next to a Chinese girl at a gig in D-22, a Beijing underground rock venue. She was dressed as a goth, with crazy hair, blackened eyes, torn clothing and black finger nails. I asked her what sort of music she was in to. ‘Backstreet Boys&#8217; was her immediate reply. Genre awareness is a real problem, leaving music marketers and promoters in a real pickle when it comes to introducing new international bands to anyone but the most well-versed of Chinese music fans.</p>
<p style="text-align: justify;">Good mid-level acts have started to come over in recent months eg. Go! Team, Maximo Park, The Roots, Ziggy Marley, The Infadels. While all have been well received gigs, the crowds have predominantly been expats, with door prices ranging from £25 for The Roots, through to £5 for The Infadels (a ticket price that still did not guarantee a crowd). As with everything else in China it&#8217;s early days. None of these promoters are going to retire on their earnings any time soon and the dream of the West&#8217;s finest new bands playing to packed theatres of their chanting Chinese fans is still a fair way off. It&#8217;s all part of the slow education process. Western acts are generally way ahead of most of their Chinese counterparts in terms of performance discipline and showmanship so every international gig will be a small step in the right direction.</p>
<p style="text-align: justify;">If you decide to pay for yourself to come over here, there are gigs to be had but do not expect to play to hordes of people who are just thrilled to have a western band playing. The Chinese are slightly harder to impress than that. Especially in Shanghai, which is predominantly a DJ city, boasting, as it does, roughly four decent small/mid-size rock music venues for a city of 18 million people.</p>
<p style="text-align: justify;">Then there is the issue of <strong>performance permits</strong>. All performances require permits from the local cultural bureau as well as the national Ministry Of Culture. These permits have to be obtained by a government approved ‘performance company&#8217; who will provide the application service for a fee. The permits themselves vary in price according to size of band and venue. Materials required include scanned passports, band biog (in English and Chinese), set list with lyrics and live show footage on DVD and the whole process tends to take 30 days. <strong>Nathaniel Davis from <a href="http://www.spli-t.com/" target="_blank">Spli-t Works</a></strong> says of the whole permitting nightmare that <em>‘foreign band shows promoted by the smaller, &#8220;underground&#8221; clubs are typically overlooked by the authorities. For bands performing at licensed live venues or government-owned performance venues, however, performance permits are a must. Once performance permits are received, the local foreign affairs bureau will issue a visa letter for the bands to take to their country&#8217;s respective China embassy to apply for official Z class work visas.&#8217;</em></p>
<p style="text-align: justify;">So there you have it. You need a friend on the inside &#8211; ie. be invited to perform in China &#8211; if you want to be legit. In truth though, most small bands turn up here on tourist visas without too many problems.</p>
<p style="text-align: justify;">© Ed Peto 2007</p>
<p style="text-align: justify;">NOTE: This is an extract from ‘Access China&#8217; report commissioned by <a href="http://www.ukti.gov.uk" target="_blank">UK Trade and Industry Department</a> and <a href="http://www.britishunderground.net" target="_blank">British Underground</a>.</p>
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