This article originally appeared as ‘Music In China : The Inside Story’ on The Register
How To Do Business In China, China CEO, The New Chinese Consumer… my shelves here in Beijing are stacked full of such books, all trying to throw some light on a country and market of seemingly endless allure to the west. A population of 1.3 billion people has marketeers around the world girding up their loins to do business here, each with a How To Do Business In China book tucked under their arm. More… »
Posted by Ed Peto at 11:07 am on November 5th, 2007.
Due to piracy and negligible airplay royalties, the western record label model simply does not work in China. In most cases, domestic companies take over an artist’s entire life – Records, management, publishing etc. There is so little money to be made from simply exploiting a master that a label has to ensure it doesn’t miss any area of income in order to survive. More… »
Posted by Ed Peto at 9:28 am on September 10th, 2007.
Every man and his dog is looking to China as the ‘next big thing’, but should the western music industry executive also be packing Fido into air freight and de-camping to the Middle Kingdom? Before anyone considers investing energy in China, it is important to be aware of just how different the industry is over here. More… »
Posted by Ed Peto at 12:05 pm on August 31st, 2007.
