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	<title>Outdustry &#124; 格外音乐 &#187; Outdustry</title>
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		<title>Yan Jun @ Outdustry HQ</title>
		<link>http://www.outdustry.com/2011/10/13/yan-jun-outdustry-hq/</link>
		<comments>http://www.outdustry.com/2011/10/13/yan-jun-outdustry-hq/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 09:35:47 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[Staff Blog]]></category>
		<category><![CDATA[Experimental Music]]></category>
		<category><![CDATA[Live Music]]></category>
		<category><![CDATA[Outdustry HQ]]></category>
		<category><![CDATA[Pangbianr]]></category>
		<category><![CDATA[Yan Jun]]></category>

		<guid isPermaLink="false">http://www.outdustry.com/?p=811</guid>
		<description><![CDATA[flyer by been 颜峻的私人客厅巡游刚刚结束，近三个月里，他在不同的私人空间一共顺利地完成了九场演出，参于过的人应该深有体会。在场的观众较容易全心的观看，更自然的静心聆听，更是少了在公共场所的嘈杂且避开了烟酒等社交工具所带来的浓浓气味，或许猜这就是客厅巡演的初衷。 Veteran sound artist Yan Jun has just finished a three-month-long tour of living rooms in Beijing, altogether encompassing nine unique performances, each leaving a deep impression on the people who participated. No noisy distractions of public spaces, no bar, no loud socializing… the audience of each private performance was allowed to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><img class="alignnone size-full wp-image-813" title="Yan Jun @ Outdustry HQ" src="http://www.outdustry.com/wp-content/uploads/2011/10/yan-jun-outdustry-hq1.jpeg" alt="Yan Jun @ Outdustry HQ" width="480" height="609" /></p>
<p style="text-align: right;"><em>flyer by been</em></p>
<p style="text-align: justify;">颜峻的私人客厅巡游刚刚结束，近三个月里，他在不同的私人空间一共顺利地完成了九场演出，参于过的人应该深有体会。在场的观众较容易全心的观看，更自然的静心聆听，更是少了在公共场所的嘈杂且避开了烟酒等社交工具所带来的浓浓气味，或许猜这就是客厅巡演的初衷。</p>
<p style="text-align: justify;">Veteran sound artist Yan Jun has just finished a three-month-long tour of living rooms in Beijing, altogether encompassing nine unique performances, each leaving a deep impression on the people who participated. No noisy distractions of public spaces, no bar, no loud socializing… the audience of each private performance was allowed to simply listen and meditate in a closed domestic space. This was the goal of the tour.</p>
<p style="text-align: justify;">闯入一个陌生的空间，坐等发声，眼神取代了语言交流，信息介于扩声器的频响范围之内，中途或者失去耐性，或者进入睡眠，甚或中枢兴奋，这都没有关系，没有人打算干扰你的自由，这本身即是一场声音触发性的行动。</p>
<p style="text-align: justify;">Enter a strange room, sit and wait for the sound, communicate with eyes instead of spoken language. Information is mediated by the frequency ranges of the microphone, personal feedback. During the performance maybe you lose patience, maybe you fall asleep… it doesn’t matter. No one obstructs your freedom. In itself, the performance is about sound triggering personal reactions.</p>
<p style="text-align: justify;">这次我们邀请颜峻在OUTDUSTRY办公室露天的小院里演出，并不是客厅巡演主题，而是于他私人客厅巡游之后的个人专场演出，但同样是走入一个他从未到的空间，给我们的耳朵制造不同的听觉体验。</p>
<p style="text-align: justify;">Now Outdustry invites Yan Jun to perform at our headquarters, a small outdoor courtyard. It won’t be quite the same experience as a living room. It’s more like a normal performance, a follow-up, but similar in the sense that the artist will be improvising for the first time in a new space, and will give our ears a new sense and experience of hearing.</p>
<p>2011年10月14号，7点</p>
<p>Oct 14th, 2011, 7:00pm</p>
<p>北京东城区八宝坑胡同6号 [地图]</p>
<p>No.6 Babaokeng hutong,dongcheng district [map]</p>
<p>门票30元（免费的啤酒）</p>
<p>ticket: 30 RMB (free beer)</p>
<p style="text-align: justify;">about the artist:</p>
<p style="text-align: justify;">YAN JUN: yanjun.org</p>
<p style="text-align: justify;">颜峻，声音工作者，文字工作者。</p>
<p style="text-align: justify;">1973年出生于兰州。中文系毕业。住在北京。</p>
<p style="text-align: justify;">作为即兴演奏者，近期现场使用反馈噪音，听多于演奏，乐器则处于控制和无法控制之间。创作亦涉及田野录音及相关声音艺术，人声，写作，出版。</p>
<p style="text-align: justify;">撒把芥末/观音唱片发起者。2005年发明了实验音乐活动“水陆观音”和Mini Midi音乐节。</p>
<p style="text-align: justify;">现为FEN（Fareast Network，大友良英，柳汉吉，袁志伟，颜峻）乐队成员。</p>
<p style="text-align: justify;">曾在中港台及各国演出展览，2011年受亚洲文化协会资助在纽约驻村。</p>
<p style="text-align: justify;">Yan Jun, working with sound and language.</p>
<p style="text-align: justify;">Born in Lanzhou in 1973. Based in Beijing. B.A. of Chinese Literature.</p>
<p style="text-align: justify;">As an improviser he uses feedback noise in recent concerts. He also does field recording, site-specific sound art, voice and writing.</p>
<p style="text-align: justify;">Founder of Sub Jam/Kwanyin Records, which coordinated the weekly Waterland Kwanyin event series (2005-2010) and annual festival Mini Midi (since 2005).</p>
<p style="text-align: justify;">Member of FEN (Fareast Network, Otomo Yoshihide, Ryu Hankil, Yuen Cheewai and Yan Jun).</p>
<p style="text-align: justify;">He has performed extensively in China and internationally, enjoying support from the Asian Cultural Council as a resident musician in New York in 2011.</p>
<p style="text-align: justify;">几段视听 mp3 and video: myspace.com/yanjunyanjun</p>
<p style="text-align: justify;">一个新集体博客，以及电台 a new group blog and online radio station: miji.subjam.org</p>
<p style="text-align: justify;">联系 contact: subjam at gmail dot com</p>
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		<title>Billboard Interview : China Top 5</title>
		<link>http://www.outdustry.com/2009/12/09/billboard-interview-china-top-5/</link>
		<comments>http://www.outdustry.com/2009/12/09/billboard-interview-china-top-5/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 05:21:22 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[China - Music Industry]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Staff Blog]]></category>
		<category><![CDATA[Advice]]></category>
		<category><![CDATA[Billboard]]></category>
		<category><![CDATA[Douban]]></category>
		<category><![CDATA[Ed Peto]]></category>
		<category><![CDATA[Festivals]]></category>
		<category><![CDATA[Kelly Cha]]></category>
		<category><![CDATA[Modern Sky Festival]]></category>
		<category><![CDATA[R2G]]></category>
		<category><![CDATA[Youku]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=716</guid>
		<description><![CDATA[A few months ago, as part of their Maximum Exposure edition (Sept 26th 2009), Billboard magazine sat down with Outdustry&#8217;s Ed Peto to find out 5 good ways to build a bit of presence for your artist in China. Here, printed in full, is the resulting piece by Jonathan Landreth. Rampant piracy and a lack [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><em>A few months ago, as part of their Maximum Exposure edition (Sept 26th 2009), Billboard magazine sat down with Outdustry&#8217;s Ed Peto to find out 5 good ways to build a bit of presence for your artist in China. Here, printed in full, is the resulting piece by Jonathan Landreth.</em></p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-717" title="Billboard Logo" src="http://outdustry.com/wp-content/uploads/2009/12/od_admin_website_img_billboard.jpg" alt="Billboard Logo" width="480" height="128" /></p>
<p style="text-align: justify;">Rampant piracy and a lack of transparency have long complicated efforts by record labels to do business in China. Still, for those willing to be flexible and patient, the Middle Kingdom could still prove to be a useful laboratory for new business models.</p>
<p style="text-align: justify;">Relative to it&#8217;s potential, China&#8217;s music market remains microscopic. Recorded music sales totalled just $82 million in 2008, up 8% from a year earlier, according to IFPI data. But digital sales, which accounted for 62% of total music sales, provide a glimmer of hope, having surged 45% last year to $50.4 million.</p>
<p style="text-align: justify;">Ed Peto, founder of the music business consultancy Outdustry in Beijing, believes artists must adopt a 360 degree approach to China. The man on the ground for the <a href="http://outdustry.com/2009/09/08/press-release-english-beggars-china-launch/">Beggars Group of labels</a>, Peto works to tap a network of promoters, critics, DJs and Web entrepreneurs to position acts aiming to connect with Chinese music fans. Asked to identify the best means to promote music in China, Peto cautions that no single platform would suffice, given the China market&#8217;s fast pace: <em>&#8220;The menu could change at any minute,&#8221;</em> he says.</p>
<p style="text-align: justify;"><strong>1. Land a billing at Beijing&#8217;s premiere live music event, the Modern Sky Music Festival</strong></p>
<p style="text-align: justify;">Founded in 2007 by <a href="http://www.modernsky.com">Modern Sky</a> record label boss Shen Lihui, past festival headliners included U.S. rockers Yeah Yeah Yeahs and local heroes Carsick Cars. This year&#8217;s event will be held Oct 4-7 at Beijing&#8217;s Chaoyang Park and will feature a roster including British Sea Power, the Buzzcocks, the Futureheads and Shonen Knife. Peto says Modern Sky is better organized than previous Chinese rock festivals, boasting sponsorship support, a wider range of bands and a more professional staff. <em>&#8220;It&#8217;s not perfect, but it&#8217;s a really significant step up,&#8221;</em> he says. Peto also suggests licensing a record to a local label first then using the fest to promote it. And don&#8217;t go shouting about politics like Bjork did about Tibet in 2008. <em>&#8220;That incident did a disservice to everyone working hard for incremental change in music in China,&#8221;</em> he says. <em>&#8220;It is getting better, but she set things back five years.&#8221;</em></p>
<p style="text-align: justify;"><em>(Update: It is worth noting that Modern Sky Festival ran into some&#8230;.&#8217;trouble&#8217; this year, after the article was published. The week before the event, the organisers were told that none of the international bands would be allowed to play)</em></p>
<p style="text-align: justify;"><strong>2. Hire an intern to start a discussion thread about a single or album on Douban.com</strong></p>
<p style="text-align: justify;"><a href="http://www.douban.com">Douban.com</a> is the most transparent, frank, witty and active collection of critical writing about music, books and films in the Chinese blogosphere. Knowledgeable music editor Xu Bo is also the guitarist for one of the capital&#8217;s top bands, the post-folk punk quartet P.K.14.</p>
<p style="text-align: justify;">Peto says 80% of the traffic to Outdustry&#8217;s online community/record label site <a href="http://www.buchadian.com">MicroMu</a> comes from Douban. <em>&#8220;It is the light at the end of the tunnel,&#8221;</em> he says. <em>&#8220;It&#8217;s what Myspace China wishes it could be.&#8221;</em></p>
<p style="text-align: justify;"><strong>3. Make friends with Kelly &#8216;ZhaZha&#8217; Cha</strong></p>
<p style="text-align: justify;">Cha is an influential TV/radio host educated partly in the United States whose shows on Hunan Satellite Television (&#8220;Midnight Mindtwist&#8221;), China Radio International&#8217;s Easy FM and the video channel of popular Web portal <a href="http://www.sina.com.cn">Sina.com</a> (&#8220;The ZhaZhaClub Show&#8221;) expose fans to imported music by playing songs and discussing lyrics in English and Chinese. <em>&#8220;She&#8217;s like a champion for Western music across a number of platforms in China,&#8221;</em> Peto says.</p>
<p style="text-align: justify;"><strong>4. License music to R2G</strong></p>
<p style="text-align: justify;"><a href="http://www.r2g.net">R2G</a> is a Beijing-based online music distribution platform whose custom-built software detects illegal electronic listings of songs, then uses documentation of those posts (and the courts, if necessary) to negotiate legitimate royalty payments for future downloads from Web sites. Privately owned R2G takes a cut of the payments and thus far appears to have survived China&#8217;s Wild West environment by focusing on songs downloaded and used as ringtones and ringback tones by the nation&#8217;s 430 million cell phone subscribers. Peto calls R2G <em>&#8220;the most transparent and Western-friendly of the music distribution sites in China&#8221;</em>.</p>
<p style="text-align: justify;"><strong>5. Upload a video to Youku</strong></p>
<p style="text-align: justify;"><a href="http://www.youku.com">Youku</a> is China&#8217;s largest online video portal. As with YouTube, a channel can be set up for free, pages customized and videos uploaded. <em>&#8220;It is definitely worth adding Chinese and English subtitles,&#8221;</em> Peto says. <em>&#8220;Lyrics are very important to Chinese people, and having the translation there really adds value as the video also becomes an educational tool.&#8221;</em> By posting a video, Chinese music fans can better appreciate a band&#8217;s over-all presentation, he says, noting that <em>&#8220;where your music might not be particularly culturally applicable, your video might pique interest, be plucked from obscurity by the editorial team or community and hit a a feature page.&#8221;</em></p>
<p style="text-align: justify;"><em>Billboard article used with permission of Nielsen Business Media, Inc.</em></p>
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		<title>PRESS RELEASE : 贝格集团登陆中国 BEGGARS CHINA LAUNCH</title>
		<link>http://www.outdustry.com/2009/09/08/press-release-english-beggars-china-launch/</link>
		<comments>http://www.outdustry.com/2009/09/08/press-release-english-beggars-china-launch/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 06:34:36 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[Project Blog]]></category>
		<category><![CDATA[Beggars Group]]></category>
		<category><![CDATA[Chinese]]></category>
		<category><![CDATA[Press Release]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=675</guid>
		<description><![CDATA[贝格集团登陆中国 BEGGARS GROUP LAUNCH BEGGARS CHINA 贝格集团继续扩大其全球网络，如今与其在中国的独家代表Outdustry(格外音乐)合作，并推出了一个中文（www.beigecn.com）网站. Continuing to broaden their worldwide network, the Beggars Group are working with Outdustry as their exclusive representatives in Beijing and are also launching a dedicated website for Mandarin speakers (www.beggarschina.com). 实物唱片发行将在未来的几个月里由中国当地的京文唱片和台湾的HI-NOTE唱片发行。完整的歌曲目录可以通过音乐移动数字服务公司wa3.cn进行网上查询、认购. 此外，AlT风格的摇滚乐队“British sea power”是这种合作关系的第一个受益者，他们已准备在香港，台湾等地演出，并将于今年10月来北京参加摩登天空音乐节。 Key physical releases will be released in the coming months through local labels Jingwen [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><img class="alignnone size-full wp-image-677" title="Beggars + Outdustry = 贝格" src="http://outdustry.com/wp-content/uploads/2009/09/beggarsplusoutdustryequalsbeige.gif" alt="Beggars + Outdustry = 贝格" width="480" height="400" /></p>
<p style="text-align: justify;"><span style="text-decoration: underline;"><strong>贝格集团登陆中国 </strong></span><strong><span style="text-decoration: underline;">BEGGARS GROUP LAUNCH BEGGARS CHINA</span><br />
</strong></p>
<p style="text-align: justify;">贝格集团继续扩大其全球网络，如今与其在中国的独家代表Outdustry(格外音乐<strong>)</strong>合作，并推出了一个中文（www.beigecn.com）网站.</p>
<p style="text-align: justify;">Continuing to broaden their worldwide network, the Beggars Group are working with Outdustry as their exclusive representatives in Beijing and are also launching a dedicated website for Mandarin speakers (www.beggarschina.com).</p>
<p style="text-align: justify;">实物唱片发行将在未来的几个月里由中国当地的京文唱片和台湾的HI-NOTE唱片发行。完整的歌曲目录可以通过音乐移动数字服务公司wa3.cn进行网上查询、认购. 此外，AlT风格的摇滚乐队“British sea power”是这种合作关系的第一个受益者，他们已准备在香港，台湾等地演出，并将于今年10月来北京参加摩登天空音乐节。</p>
<p style="text-align: justify;">Key physical releases will be released in the coming months through local labels Jingwen and Hi-Note, while the full catalogue will become available through wa3.cn for online subscription and mobile distribution. Furthermore, the new partnership will be working hard to get Beggars Group artists in to the territory and the first to benefit are British Sea Power, who are playing shows in Hong Kong, Taiwan and the Modern Sky Festival in Beijing this October.</p>
<p style="text-align: justify;"><strong>引用 </strong><strong>QUOTES:</strong></p>
<blockquote>
<p style="text-align: justify;">“从我们的初次参加了由AIM和英国贸易投资总署主办之旅的中国之旅以来，我们一直在访问中国，并对中国进行了数年的接触，如今我们很兴奋的宣布与 Outdustry(格外音乐<strong>)</strong>正式合作，Outdustry(格外音乐<strong>)</strong>是一个最前沿的公司，致力于帮助排除中西方音乐的市场差异。我们已经见证到中国的音乐市场相当有活力，中 国的音乐发展非常迅速，对我们来说这个市场充满了挑战和良机。我们相信，通过将我们的艺术家推向市场，强化市场意识建设品牌形象，我们将在众多机遇选择中 处于有利地位。” (<strong>Simon Wheeler, Beggars集团</strong> ）</p>
<p style="text-align: justify;"><em>&#8220;From our first trip organised by AIM and UKTI, we&#8217;ve been visiting China and developing our contacts there for a number of years now so it&#8217;s exciting to announce our partnership with Outdustry, a company at the forefront for helping bridge the gap between China and the western music market. We&#8217;ve witnessed there&#8217;s a vibrant music scene within China and awareness of western music is developing fast so it&#8217;ll be a challenging market for us to work in. We&#8217;re confident that by bringing our artists into the market and building awareness for our labels, we&#8217;ll be in a good position to take advantage of whatever opportunities arise.&#8221;</em> &#8211; <strong>Simon Wheeler, Beggars Group</strong></p>
<p style="text-align: justify;">
<p style="text-align: justify;">“中国音乐市场需要激进的思想以及真正的冒险意识，这两个优点毫无疑问贝格集团都已向大家证明。贝格在中国的发展是一项开拓性的项目，通过Outdustry(格外音乐<strong>)</strong>我们期待能帮助此项目初具规模.&#8221; （<strong>艾德 Peto, Outdustry | 格外音乐</strong>）</p>
<p style="text-align: justify;"><em>&#8220;The Chinese music market requires radical thinking and a real sense of adventure, two qualities which Beggars have proved to have in spades. The development of Beggars China is a pioneering project and we here at Outdustry are looking forward to helping this take shape.&#8221;</em> &#8211; <strong>Ed Peto, Outdustry</strong></p>
</blockquote>
<p style="text-align: justify;">
<p style="text-align: justify;"><strong>更多信息 </strong><strong>FURTHER INFORMATION:</strong></p>
<p style="text-align: justify;">贝格集团的音乐重心是针对独立音乐。成立于1976年，集团旗下目前包括四个活跃的唱片厂牌（4AD，Matador 唱片, Rough Trade唱片和XL 唱片），并被认为是世界最大的独立音乐厂牌。</p>
<p style="text-align: justify;"><strong>The Beggars Group</strong>’s musical focus is fiercely independent. Founded in 1976, the Group now consists of four active labels (4AD, Matador Records, Rough Trade Records and XL Recordings) and is considered to be one of the largest Independent Group of labels in the World.</p>
<p style="text-align: justify;">目前与之合作的艺术家包括:</p>
<p style="text-align: justify;">Artists currently working with the above labels include:</p>
<p style="text-align: justify;">Adele, Anthony &amp; The Johnsons, Basement Jaxx, Beck, Belle &amp; Sebastian, The Big Pink, Blonde Redhead, Bon Iver, Camera Obscura, Cat Power, Jarvis Cocker, F_cked Up, The Hold Steady, Mogwai, Monsters of Folk, M.I.A., My Morning Jacket, Mystery Jets, The National, The Raconteurs, Radiohead, Scott Walker, Sigur Rós, Sonic Youth, The Strokes, Super Furry Animals, Emilina Torrini, TV on the Radio, Vampire Weekend, The White Stripes, Yo La Tengo and The XX.</p>
<p style="text-align: justify;">Outdustry(格外音乐<strong>)</strong>是一家专门从事市场进驻，项目发展，中西方音乐产业合作的专业的中介公司。目前曾经服务过的公司包括：Sterling Sound，可口可乐， Transmit，伦敦发展代理处以及NBC美国全国广播公司。</p>
<p style="text-align: justify;">More info on <strong>Outdustry</strong> can be found <a href="http://outdustry.com/about/">here</a>.</p>
<p style="text-align: justify;"><strong>网址</strong> <strong>WEBLINKS:</strong></p>
<p style="text-align: justify;"><a href="http://beggarschina.com">http://beggarschina.com</a></p>
<p style="text-align: justify;"><a href="http://beggars.com">http://beggars.com</a></p>
<p style="text-align: justify;"><a href="http://outdustry.com">http://outdustry.com</a></p>
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		<item>
		<title>Free Love</title>
		<link>http://www.outdustry.com/2009/07/06/free-love/</link>
		<comments>http://www.outdustry.com/2009/07/06/free-love/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 08:27:38 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[China - Music Industry]]></category>
		<category><![CDATA[Project Blog]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Coverage]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Freeconomics]]></category>
		<category><![CDATA[MicroMu (Buchadian)]]></category>
		<category><![CDATA[The Long Tail]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=539</guid>
		<description><![CDATA[Chris Anderson has just published his latest book &#8220;Free : The Future Of A Radical Price&#8220;. In it the Wired Magazine Editor and bestselling author of The Long Tail discusses the economic peculiarities of a world in which goods, services and media are increasingly being made available for what feels like free: How has this [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.thelongtail.com/about.html">Chris Anderson</a> has just published his latest book &#8220;<a href="http://www.amazon.co.uk/Free-Economics-Abundance-Changing-Business/dp/1905211473/ref=sr_1_3?ie=UTF8&amp;s=books&amp;qid=1245909172&amp;sr=8-3">Free : The Future Of A Radical Price</a>&#8220;. In it the <a href="http://www.wired.com/wired/">Wired Magazine </a>Editor and bestselling author of <a href="http://www.thelongtail.com/">The Long Tail</a> discusses the economic peculiarities of a world in which goods, services and media are increasingly being made available for what feels like free: How has this happened, and what does it mean going forwards for us both as consumers and producers?</p>
<p style="text-align: justify;"><img class="aligncenter" src="http://outdustry.com/wp-content/uploads/2009/07/Picture-13.png" alt="Free : The Future Of A Radical Price" /></p>
<p style="text-align: justify;">As a market where digital content has largely been free from the get-go, China is an obvious case study along with other developing nations such as Brazil. Chris has therefore devoted a chapter to these markets, looking at how people are dealing with such realities.</p>
<p style="text-align: justify;">I met Chris for breakfast during one of his research visits to China towards the end of 2007 and, amongst other things, outlined the basic concept of <a href="http://buchadian.com">MicroMu (不插店)</a> to him a good 8 months before we actually got round to trying the idea out. A year and a half later (and <a href="http://outdustry.com/2009/06/12/micromu-turns-1/">a year into the MicroMu project</a>) and our copy of Free arrives through the post, complete with a whole page devoted to MicroMu as an example of an experimental free music model:</p>
<blockquote style="text-align: justify;">
<p style="text-align: justify;">&#8220;&#8221;The moment you put a fee on accessing music in China is the moment you cut off 90% of your audience,&#8221; says Peto. &#8220;[Paying for*] Music is a luxury for the middle class in China, a flippant expenditure. This model works against that. We simply use free music and media as a way of saying that &#8216;everyone is welcome&#8217;, building a dialogue, building a community, becoming the trusted brand of the grassroots music movement in China. To do this though, we have to become all things to all men: record label, online community, live events producers, merchandise sellers, tv production company.&#8221;</p>
</blockquote>
<p style="text-align: justify;"><em>*Just to clarify: It is the idea of </em>paying for music<em> and not the idea of music itself that is a luxury for the middle class. The words &#8220;paying for&#8221; were not included in the original text.<br />
</em></p>
<p style="text-align: justify;">The pressure is on to deliver! Many thanks for the mention Chris and good luck with the book launch.</p>
<p style="text-align: justify;">© Outdustry 2009</p>
]]></content:encoded>
			<wfw:commentRss>http://www.outdustry.com/2009/07/06/free-love/feed/</wfw:commentRss>
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		<item>
		<title>MicroMu Turns 1</title>
		<link>http://www.outdustry.com/2009/06/12/micromu-turns-1/</link>
		<comments>http://www.outdustry.com/2009/06/12/micromu-turns-1/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 06:25:55 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[China - Music Industry]]></category>
		<category><![CDATA[China - Music Scene]]></category>
		<category><![CDATA[Project Blog]]></category>
		<category><![CDATA[6 Kings]]></category>
		<category><![CDATA[Di Ku Ai]]></category>
		<category><![CDATA[Gangzi]]></category>
		<category><![CDATA[Li Zhi]]></category>
		<category><![CDATA[Liquid Oxygen]]></category>
		<category><![CDATA[Liu Dongming]]></category>
		<category><![CDATA[MicroMu (Buchadian)]]></category>
		<category><![CDATA[Record Labels]]></category>
		<category><![CDATA[Recording]]></category>
		<category><![CDATA[Shouwang]]></category>
		<category><![CDATA[Travellers]]></category>
		<category><![CDATA[Wu Ningyue]]></category>
		<category><![CDATA[Zhang Guonian]]></category>
		<category><![CDATA[Zhang Qianqian]]></category>
		<category><![CDATA[Zhang Weiwei]]></category>
		<category><![CDATA[Zhang Yiding]]></category>
		<category><![CDATA[Zhao Guang]]></category>
		<category><![CDATA[Zhou Lao Er]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=515</guid>
		<description><![CDATA[Happy Birthday MicroMu It seems like it has been a hell of a lot longer, but our little concept record label MicroMu (known in Chinese as 不插店, or &#8216;Buchadian&#8217;), turns 1 year old today. You can feel paternal pride radiating throughout Outdustry HQ as we package up a one year compilation album of b-sides and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><strong>Happy Birthday MicroMu</strong></p>
<p style="text-align: justify;">It seems like it has been a hell of a lot longer, but our little concept record label <a href="http://www.buchadian.com">MicroMu</a> (known in Chinese as 不插店, or &#8216;Buchadian&#8217;), turns 1 year old today. You can feel paternal pride radiating throughout Outdustry HQ as we package up a one year <a href="http://www.buchadian.com/blog/1150">compilation</a> album of b-sides and rarities to celebrate:<span id="more-515"></span></p>
<p style="text-align: justify;"><img class="aligncenter" title="B-Sides No.1" src="http://www.buchadian.com/wp-content/uploads/MMDCLP015_Artwork.jpg" alt="" width="330" height="330" /></p>
<p style="text-align: center;">
<p style="text-align: center;"><a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015%5BBuchadian%5D.zip">Zip file album download</a>, or track by track:</p>
<p style="text-align: center;">1.<a href="http://www.buchadian.com/blog/tag/%e8%b5%b5%e5%85%89" target="_blank">Zhao Guang</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-001.mp3" target="_blank">No Cloud In The Sky<br />
</a></p>
<p style="text-align: center;">2.<a href="http://www.buchadian.com/blog/tag/刘东明" target="_blank">Liu Dongming</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-002.mp3" target="_blank">Bird&#8217;s Nest<br />
</a></p>
<p style="text-align: center;">3.<a href="http://www.buchadian.com/blog/tag/刚子" target="_blank">Gangzi</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-003.mp3" target="_blank">Untitled</a></p>
<p style="text-align: center;">4.<a href="http://www.buchadian.com/blog/tag/张一定" target="_blank">Zhang Yiding</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-004.mp3" target="_blank">Red Scarf<br />
</a></p>
<p style="text-align: center;">5.<a href="http://www.buchadian.com/blog/tag/张玮玮" target="_blank">Zhang Weiwei</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-005.mp3" target="_blank">Song</a></p>
<p style="text-align: center;">6.<a href="http://www.buchadian.com/blog/tag/吴宁越" target="_blank">Wu Ningyue</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-006.mp3" target="_blank">The Lotus Blossom<br />
</a></p>
<p style="text-align: center;">7.<a href="http://www.buchadian.com/blog/tag/张浅潜" target="_blank">Zhang Qianqian</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-007.mp3" target="_blank">Improvisation</a></p>
<p style="text-align: center;">8.<a href="http://www.buchadian.com/blog/tag/六个国王" target="_blank">6 Kings</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-008.mp3" target="_blank">Drinking Song<br />
</a></p>
<p style="text-align: center;">9.<a href="http://www.buchadian.com/blog/tag/低苦艾" target="_blank">Di Ku Ai</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-009.mp3" target="_blank">Migrant Bird<br />
</a></p>
<p style="text-align: center;">10.<a href="http://www.buchadian.com/blog/tag/守望" target="_blank">Shouwang</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-010.mp3" target="_blank">Run Away</a></p>
<p style="text-align: center;">11.<a href="http://www.buchadian.com/blog/tag/液氧罐头" target="_blank">Liquid Oxygen</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-011.mp3" target="_blank">All Things Are Uncertain<br />
</a></p>
<p style="text-align: center;">12.<a href="http://www.buchadian.com/blog/tag/吴俊德" target="_blank">Wu Junde</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-012.mp3" target="_blank">Lullaby</a></p>
<p style="text-align: center;">13.<a href="http://www.buchadian.com/blog/tag/李志" target="_blank">Li Zhi</a> &#8211; <a href="http://www.buchadian.com/wp-content/uploads/MMDCLP015-013.mp3" target="_blank">Happy When You Feel Pain<br />
</a></p>
<p style="text-align: justify;">
<p style="text-align: justify;">MicroMu is our attempt at a sustainable record label model in an environment where people, by and large, aren&#8217;t used to paying for music. The solution? Give music (and lots of other things) away for free, build a loyal community around it all, and then support this (largely) through a partnership with a brand who shares your audience. Or, as we say in our label intro:</p>
<blockquote>
<p style="text-align: justify;">MicroMu is an experimental, sponsor-driven, free-to-user record label model designed to discover new talent, create original music and reward artists in seemingly impossible conditions.</p>
</blockquote>
<p style="text-align: justify;">It is obviously a lot more complicated in reality and in the long run involves a number of other areas of revenue generation, but you get the gist. I&#8217;m sure at some point we will get round to laying the whole thing out for you but we are still in a very &#8216;developmental&#8217; stage so don&#8217;t feel justified in holding ourselves up as a successful case study <em>quite</em> yet.</p>
<p style="text-align: justify;"><strong>How It All Began</strong></p>
<p style="text-align: justify;">Back in June 2008, we were putting on a show for folk legend Zhou Yunpeng in Beijing and were looking for a suitable support act. We heard demos from a young singer songwriter in Nanjing called Zhao Guang and liked what we heard to the extent that we paid for the engineering student to travel up to Beijing and support one of his all time heros. It seemed a waste for Zhao Guang to come and go without doing some recording while he was up here. It&#8217;s just that we didn&#8217;t have a record label.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-523" title="Buchadian" src="http://outdustry.com/wp-content/uploads/2009/06/picture-3.png" alt="picture-3" width="460" height="123" /></p>
<p style="text-align: justify;">The MicroMu concept had been fully laid out at Outdustry some time before, but this recording opportunity with a new artist seemed to get those fires going again, except this time we had a deadline of a few days to get things rolling. One phone call to <a href="http://www.plastered.com.cn">Plastered T-Shirts</a> supremo Dominic Johnson-Hill later and we had our cash sponsor. Dominic&#8217;s clothing brand has seen rapid growth in recent years, largely thanks to his relentlessly creative marketing and appreciation of audience (and, of course, cool t-shirts). It was a perfect match. We were aiming at a young, alternative-culture loving audience, so was he. Money well spent on his behalf, money gratefully receieved on ours&#8230;</p>
<p style="text-align: justify;">After the Zhou Yunpeng show we took Zhao Guang for a midnight recording session at rehearsal rooms up near Gulou. He was in and out within an hour, having laid down six tracks, most in the first take = our first release.</p>
<p style="text-align: justify;"><img class="aligncenter" title="Zhao Guang" src="http://www.buchadian.com/wp-content/uploads/zhao-guang-portrait.jpg" alt="" width="300" height="409" /></p>
<p style="text-align: justify;">Within the following week we had come up with a name, MicroMu (in reference to the compact nature of the business model, amongst other things), set up our website and, exactly a year ago today, made <a href="http://www.buchadian.com/blog/51">our first blog post</a>:</p>
<blockquote>
<p style="text-align: justify;"><strong>So, What Is MicroMu?</strong></p>
<p style="text-align: justify;">Lets keep this simple to start with:</p>
<p style="text-align: justify;">MicroMu is a record label &#8211; We discover musicians, record these musicians and then release the recordings to you, the fan.</p>
<p style="text-align: justify;">It is obviously a lot more complicated than this in practice but, to be honest with you, this is a huge experiment so lets start slowly. The most important thing for you to know at the moment is that we are going to give away all of our recordings for free through this blog.</p>
<p style="text-align: justify;">The whole process is funded by one sponsor: Beijing based T-Shirt company Plastered. Why are they doing it? Simply because they love the idea and want to support independent music. Did we mention that they make the best t-shirts in China <img src='http://www.outdustry.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  ?</p>
<p style="text-align: justify;">We will obviously explain a lot more about how this will work as we go, through the blog. There is a long journey ahead of us and we hope you can help us along the way. Please, download our music, leave comments, tell a friend. Together we can change the way that music is made in China, in a way where everyone wins.</p>
<p style="text-align: justify;">It&#8217;s all about the music.</p>
<p style="text-align: justify;">MicroMu</p>
</blockquote>
<p style="text-align: justify;">Simple enough really. We then obviously had to go on and explain how this music could be free in <a href="http://www.buchadian.com/blog/56">another post</a>, the idea being to involve the fans in the whole thinking behind the label in a never ending dialogue conducted through the blog. Nice and transparent:</p>
<blockquote>
<p style="text-align: justify;"><strong>How Can This Music Be Free?</strong></p>
<p style="text-align: justify;">MicroMu is an incredibly simple idea. Here is a handy bullet point guide for you:</p>
<ul>
<li>MicroMu records some music</li>
<li>This music is put on MicroMu.com for free download.</li>
<li>All of this amazing, free music means loads of people come to our website.</li>
<li>Loads of people coming to our website means that a brand will want to share all the attention and will pay money to do so.</li>
<li>Plastered T-Shirts is that brand. They are making the whole thing possible by paying us money to be our brand partner.</li>
<li>We use this money to cover all of our costs and pay the artists.</li>
<li>The more people that visit the site, the more money Plastered will give us.</li>
<li>The more money Plastered gives us, the more music we can make, the more royalties we can pay artists&#8230;..the more free downloads we can have on the site!</li>
</ul>
<p style="text-align: justify;">You see how simple it is? The most important thing for us&#8230;.is YOU! You are &#8216;paying&#8217; for this music just by being on this site.</p>
<p style="text-align: justify;">Tips on how to help:</p>
<ul>
<li>Visit the site often for updates.</li>
<li>Leave comments, tell us what you think.</li>
<li>Tell a friend</li>
<li>Tell them to tell a friend</li>
<li>Tell them to tell a friend to tell a friend</li>
<li>Instead of emailing/bluetoothing our songs to people, send a link to where they can download them for free on MicroMu.com</li>
<li>Write about us on your blog</li>
<li>Turn up to our shows.</li>
</ul>
<p style="text-align: justify;">Very kind of you. Thanks a lot..</p>
</blockquote>
<p style="text-align: justify;"><a href="http://www.buchadian.com/blog/category/release">Fifteen releases</a>, 100 blog posts, 2000 comments later and here we are. Oh, and a <a href="http://www.buchadian.com/blog/category/video">whole heap of videos</a>:</p>
<p style="text-align: justify;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="400" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="align" value="middle" /><param name="src" value="http://player.youku.com/player.php/sid/XNzExMzU0MjA=/v.swf" /><param name="quality" value="high" /><embed type="application/x-shockwave-flash" width="480" height="400" src="http://player.youku.com/player.php/sid/XNzExMzU0MjA=/v.swf" quality="high" align="middle"></embed></object></p>
<p style="text-align: center;"><em>Dead Flower by Shouwang</em></p>
<p style="text-align: justify;">There are big plans in the pipeline for MicroMu but as with all big plans they are prone to big changes. As I said, it is all a huge experiment and we are amazed and hugely encouraged to have gotten this far. Particularly encouraging is the warmth of reaction we have received from the Chinese music fans. Our music has quickly found its place in the hearts of an impressively wide audience as well as plaudits in some of the most demanding forums of the Chinese media and internet. We have also been lucky enough to work with, and in some cases record, some of the biggest and best names in Chinese independent music. That&#8217;s about as good a start as we could have hoped for. Onwards and upwards!</p>
<p style="text-align: justify;">Many thanks to Dominic Johnson-Hill: Scholar, philanthropist, patron of the arts, dyslexic. Many thanks also to Eggplant and all of our artists: Zhao Guang, Liu Dongming, Gangzi, Zhang Yiding, Zhang Weiwei + Guo Long, Wu Ningyue, Zhang Qianqian, 6 Kings, Di Ku Ai, Shouwang, Liquid Oxygen, Travellers, Li Zhi, Zhou Lao Er, Zhang Guonian.</p>
<p style="text-align: justify;">© Outdustry 2009</p>
]]></content:encoded>
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		<title>The Rough Ride For International Live Music In China</title>
		<link>http://www.outdustry.com/2009/04/10/the-rough-ride-for-international-live-music-in-china/</link>
		<comments>http://www.outdustry.com/2009/04/10/the-rough-ride-for-international-live-music-in-china/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 04:31:43 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[China - Music Scene]]></category>
		<category><![CDATA[Guest Posts]]></category>
		<category><![CDATA[Beijing Pop Festival]]></category>
		<category><![CDATA[Bjork]]></category>
		<category><![CDATA[China West]]></category>
		<category><![CDATA[Emma]]></category>
		<category><![CDATA[Live Music]]></category>
		<category><![CDATA[Modern Sky Festival]]></category>
		<category><![CDATA[Pilos Chan]]></category>
		<category><![CDATA[Yue Festival]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=437</guid>
		<description><![CDATA[As Music Editor at mega portal Sina and man responsible for highly regarded Dystopia blog, Pilos Chan is a keen observer of the Chinese music scene and one of the most respected music writers and critics in China. In this guest post he offers insight into the rise and &#8216;crash&#8217; of international live music in [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><em>As Music Editor at mega portal <a href="http://yue.sina.com.cn/">Sina</a> and man responsible for highly regarded <a href="http://dystopia.blogbus.com/">Dystopia</a> blog, Pilos Chan is a keen observer of the Chinese music scene and one of the most respected music writers and critics in China. In this guest post he offers insight into the rise and &#8216;crash&#8217; of international live music in China. Photo Credits: <a href="http://www.sina.com">Sina</a><br />
</em></p>
<p style="text-align: justify;">I was at the &#8220;Techno Papa&#8221; Juan Atkins&#8217; show the other night, talking with top Hip-Hop critic Badbrain about this year&#8217;s live music market. We both felt that there&#8217;s nothing to say but &#8220;sigh&#8221;.<span id="more-437"></span></p>
<p style="text-align: justify;">Back in 2007, however, this market was full of hope.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-440" title="Chinese festival crowds" src="http://outdustry.com/wp-content/uploads/2009/03/sina1.gif" alt="Chinese festival crowds" width="480" height="292" /></p>
<p style="text-align: center;"><em>Crowds at Beijing Pop Festival &#8217;07</em></p>
<p style="text-align: justify;">In 2005, I started to work for a magazine that covers western pop music. I had a lot of regret for leaving there in the end of 2007 because, as I predicted, that was the year live western pop music &#8220;took off&#8221; in China. Everything that happened before was just laying the groundwork, and pathetic jokes like the Suede in Beijing show happened too, but since that year I started to feel that there&#8217;s something going on in this market.<!--more--></p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-457" src="http://outdustry.com/wp-content/uploads/2009/04/sina5.gif" alt="" width="480" height="292" /></p>
<p style="text-align: center;"><em>Suede&#8217;s Brett Anderson plays Beijing Pop Festival &#8217;07</em></p>
<p style="text-align: justify;">The strongest evidence is the blooming of music festivals. 2007&#8242;s <a href="http://www.rockforchina.com/en_web/events.asp">Beijing Pop Festival </a>staged the best international lineup ever in China: <a href="http://www.nin.com/">Nine Inch Nails</a>, <a href="http://www.nydolls.org/home.php">New York Dolls</a>, <a href="http://www.brettanderson.co.uk/">Brett Anderson</a>, <a href="http://www.publicenemy.com">Public Enemy</a>, and the drummer of <a href="http://www.officialramones.com">Ramones</a>. In the same year, <a href="http://www.yeahyeahyeahs.com/">Yeah Yeah Yeahs</a> headlined <a href="http://www.modernsky.com">Modern Sky</a> Festival and <a href="http://www.faithless.co.uk/">Faithless</a> appeared in <a href="http://www.yuefestival.com/">Yue Festival</a>.</p>
<p style="text-align: justify;">Though there was still a sizeable gap between this lineup and what the fans dreamed of, the reaction in the market is pretty positive. There were rumours that two promotion companies backed by foreign funds were preparing for an even bigger festival, and one of them had already sent staff to Korea to take lessons from the promoters there. At that time, it seemed that they are going to do something never has been done in China.</p>
<p style="text-align: justify;">At the same time, the organizers of Beijing Pop Festival, which had scored three successes in a row, were looking forward to 2008 too. Someone working for them told me that they were going to get a bigger lineup than 2007&#8242;s.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-462" src="http://outdustry.com/wp-content/uploads/2009/04/sina7.gif" alt="" width="480" height="319" /></p>
<p style="text-align: center;"><em>Nine Inch Nails&#8217; Trent Reznor plays Beijing Pop Festival &#8217;07</em></p>
<p style="text-align: justify;">Other than those festivals, the who&#8217;s-who of acts performing here in 2007 included <a href="http://en.wikipedia.org/wiki/Roger_Waters">Roger Waters</a>, <a href="http://www.ericclapton.com/">Eric Clapton</a>, <a href="http://www.avrillavigne.com">Avril Lavigne</a>, <a href="www.sonicyouth.com">Sonic Youth</a>, and <a href="www.christinaaguilera.com">Christina Aguilera</a>. These things meant the market appeared to be flourishing. Unlike the fake flourishing which The Rolling Stones brought in 2006 &#8211; where 70% of the audience were foreign &#8211; the main consuming force in 2007 were Chinese people.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-463" src="http://outdustry.com/wp-content/uploads/2009/04/sina2.gif" alt="" width="480" height="371" /></p>
<p style="text-align: center;"><em>Mick Jagger + Cui Jian play Shanghai</em></p>
<p style="text-align: justify;">October 4th, 2007 10pm, when I was standing in the muddy water under the pouring rain with thousands of audience of the Modern Sky Festival, and shouting for Yeah Yeah Yeahs together, I cannot help but felt a change is gonna come.</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-464" src="http://outdustry.com/wp-content/uploads/2009/04/sina4.gif" alt="" width="480" height="288" /></p>
<p style="text-align: center;"><em>Yeah Yeah Yeahs at Modern Sky Festival &#8217;07</em></p>
<p style="text-align: justify;">Then all of a sudden the market is almost totally ruined by <a href="http://www.music2dot0.com/archives/104">the incident in Shanghai on March 2nd 2008</a>.</p>
<p style="text-align: justify;">Before the incident, the market was still going on well. <a href="www.dreamtheater.net">Dream Theater</a> and <a href="http://www.nightwish.com">Nightwish</a> made a good start of the year. Even shortly after the incident, the <a href="http://www.maroon5.com">Maroon5</a> show in Shanghai (March 24th) was a huge success. My only regret is that <a href="http://www.smashingpumpkins.com">Smashing Pumpkins</a> cancelled their show that was almost confirmed.</p>
<p style="text-align: justify;">As the aftermath of the incident surfaced, and the bumpy political situations at home and abroad, it has finally become the turning point of the market. The promoters and officials of relative departments got punished, and the procedures for examination and approval were getting harder.</p>
<p style="text-align: justify;">The one direct responsible for the March 2nd incident is a company (<a href="http://www.emma.cn">Emma</a>) backed by considerable <a href="http://www.emma.cn/emmaticketmaster_en.html">foreign funds</a>, and then had done the Rolling Stones, Avril Lavigne, Eric Clapton and Xtina before. Because of this &#8220;accident&#8221;, many gigs and festivals rumored to be organized by them vanished.</p>
<p style="text-align: justify;">Many other shows were impacted too. As the Olympic issue became obvious and political risk and cost soar, Modern Sky Festival, which was said to have foreign star acts headlined, announced that they won&#8217;t invite them in, and Beijing Pop Festival cancelled as a whole, to name but a few.</p>
<p style="text-align: justify;">Some minor shows went ahead: the British pop phenomenon <a href="http://www.jamesblunt.co.uk">James Blunt,</a> renowned French singer <a href="http://www.kerenann.com/">Keren Ann</a> and long-established electronic duo <a href="http://www.pocket-symphony.com/">Air</a> became the only ripples in the stagnant water. Even Air&#8217;s second show was almost cut in half.</p>
<p style="text-align: justify;">Everyone was looking forward to the post-Olympic era, especially <a href="http://linkinpark.com/">Linkin Park</a>&#8216;s China tour. As the best selling band in 2007, Linkin Park would become the biggest contemporary band ever in the history of western popular music show in China. After the huge success of the film Transformers, in which they performed the theme song, Linkin Park&#8217;s popularity in China was brought up to a whole new level. Their tour in China could become a shot in the arm in the much-suffered market of 2008.</p>
<p style="text-align: justify;">You have to expect the unexpected. The singer of Linkin Park broke his back and cancelled their whole Asian tour including the stops in China, another heavy blow in the performance market in the Mainland.</p>
<p style="text-align: justify;">Maybe it was not that bad, at least <a href="http://www.livenation.com/">Live Nation</a> came in. As the biggest promoter in the world, Live Nation not only serves the top bands like Coldplay, they also signed the 360 degree contract with superstars like Madonna, U2, Jay-Z and Shakira. The Ge Hua Lai En promotion company that <a href="http://www.gehua.com/intro_en/index.shtml">Ge Hua</a> co-found with Live Nation, made a Chinese market &#8211; that had been longing for superstars like Coldplay, Madonna and U2 &#8211; finally see a light of hope. And the <a href="http://www.kanyeuniversecity.com">Kanye West</a> and <a href="http://www.kylie.com/home">Kylie Minogue</a> show, which Ge Hua Lai En organized, made the light even brighter.</p>
<p style="text-align: justify;">This year the light keeps on shining. Shortly before the Spring Festival, the news that <a href="http://www.myspace.com/oasis">Oasis</a> was coming over made the fans shocked and are telling one another about it. Brit-pop is the one of most accepted genre among Chinese rocks fans, and Oasis&#8217; reputation here is only second to the Beatles. If this gig was carried out, it&#8217;s meaning could not be over-estimated. Of all the bands who have come over before, including Linkin Park, none of them has influenced this generaion of Chinese youth as much as Oasis. Their value was made clear when the promoters claimed one million RMB worth of tickets were sold in 8 days.</p>
<p style="text-align: justify;">And <a href="http://www.nytimes.com/2009/03/06/world/asia/06tibet.html">then</a>&#8230;</p>
<p style="text-align: justify;">The impact of the&#8221;Oasis incident&#8221; might be even serious than the Bjork one. Because the almost forgotten <a href="http://www.youtube.com/watch?v=gT0tVtEnGKE">Free Tibet gig</a> has now been blown up, along with the bands involved with it, they might no longer be able to slip through as Sonic Youth did. The blacklist of bands is now considerably longer, including long expected bands like Radiohead, U2 and Blur. This put the promoters in a very awkward situation. The acts accepted by this market are mainly well-established ones, and because of the western culture and political environment, most of those bands are involved with &#8220;that&#8221; issue. (Oasis is famously not political).</p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-471" src="http://outdustry.com/wp-content/uploads/2009/04/sina8.gif" alt="" width="480" height="360" /></p>
<p style="text-align: center;"><em>Mainland Chinese fans after Oasis&#8217; show at Hong Kong&#8217;s Asia Expo Centre, April 7th</em>. <em>Photo found <a href="http://www.douban.com/photos/photo/238772682/">here</a></em></p>
<p style="text-align: justify;">As for the new bands, even Kings of Leon or Fall Out Boys would struggle to fulfill a 3000 seats venue, and their cost cannot be covered by the ticket sales of that kind of venue alone.</p>
<p style="text-align: justify;">Of course we cannot come to the conclusion that the international acts&#8217; live market in China has already crashed. Small indie or novelty groups still have enough room to breath.  But for those fans who want big time parties, they might have to be patient. All the same, the market that was going to be a big cake, has been <a href="http://www.danwei.org/translation/the_inscrutable_wisdom_of_hu_j.php">zheteng</a>ed into something like this, is not too far away from &#8220;crashed&#8221;. You see, the promoter (<a href="http://www.cwest.cn">China West</a>) that brought James Brown and Black Eyed Peas disappeared without a trace, they wanted to do music festival too. And there&#8217;s no sign of the Beijing Pop Festival will come back to life.</p>
<p style="text-align: justify;">Pilos Chan</p>
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		<title>Hedgehog + Re-TROS + Sterling Sound</title>
		<link>http://www.outdustry.com/2009/03/30/hedgehog-re-tros-sterling-sound/</link>
		<comments>http://www.outdustry.com/2009/03/30/hedgehog-re-tros-sterling-sound/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 08:27:27 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[Project Blog]]></category>
		<category><![CDATA[Hedgehog]]></category>
		<category><![CDATA[Mastering]]></category>
		<category><![CDATA[Re-TROS]]></category>
		<category><![CDATA[Sterling]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=401</guid>
		<description><![CDATA[Client: Modern Sky Project: Hedgehog (Blue Daydreaming) + Re-TROS (Watch Out! Climate Has Changed, Fat Mum Rises) Engineer: Tom Coyne Outdustry clients Sterling Sound have just mastered a couple of cracking Beijing indie albums. Hedgehog went so far as to say that they &#8220;could die happy&#8221; after hearing the results:]]></description>
			<content:encoded><![CDATA[<p>Client: <a href="http://www.modernsky.com">Modern Sky</a><br />
Project: <a href="http://www.myspace.cn/hedgehog">Hedgehog</a> (Blue Daydreaming) + <a href="http://www.myspace.com/rebuildingtherightsofstatues">Re-TROS</a> (Watch Out! Climate Has Changed, Fat Mum Rises)<br />
Engineer: <a href="http://www.sterling-sound.com/epk.php?e=coyne&amp;c=en">Tom Coyne</a></p>
<p>Outdustry clients <a href="http://www.sterling-sound.com/">Sterling Sound</a> have just <a href="http://en.wikipedia.org/wiki/Audio_mastering">mastered</a> a couple of cracking Beijing indie albums. Hedgehog went so far as to say that they &#8220;could die happy&#8221; after hearing the results:<span id="more-401"></span></p>
<p><img class="alignnone size-full wp-image-450" src="http://outdustry.com/wp-content/uploads/2009/03/hedgehog-album-cover.gif" alt="" width="480" height="477" /></p>
<p><img class="alignnone size-full wp-image-452" src="http://outdustry.com/wp-content/uploads/2009/03/retros-album-cover1.gif" alt="" width="480" height="480" /></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Google China MP3 Search&#8230;..Finally</title>
		<link>http://www.outdustry.com/2009/03/30/google-china-mp3-search-finally/</link>
		<comments>http://www.outdustry.com/2009/03/30/google-china-mp3-search-finally/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 07:54:28 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[China - Music Industry]]></category>
		<category><![CDATA[News Links]]></category>
		<category><![CDATA[Baidu]]></category>
		<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google MP3 Search]]></category>
		<category><![CDATA[MP3s]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=444</guid>
		<description><![CDATA[So, it seems that Google China has finally decided to make some noise (translated story) about their free MP3 search service. When this went into beta almost a year ago we were predicting that it would be game-changing news, but somehow it has remained under the radar. At their press conference today, however, Google China [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">So, it seems that Google China has finally decided to make some noise (<a href="http://translate.google.com/translate?prev=_t&amp;hl=en&amp;ie=UTF-8&amp;u=http%3A%2F%2Fwww.techweb.com.cn%2Fnews%2F2009-03-30%2F396795.shtml&amp;sl=zh-CN&amp;tl=en&amp;history_state0=">translated story</a>) about their free MP3 search service. When this went into beta almost a year ago <a href="http://outdustry.com/2008/05/23/the-next-generation-of-music-consumers/">we were predicting</a> that it would be game-changing news, but somehow it has remained under the radar. At their press conference today, however, Google China announced that <a href="http://www.top100.cn/RecordBusiness.aspx">all four major labels are on board, as well as all the major publishers and some 140+ indie labels</a>, through their partner in the project, <a href="http://www.top100.cn">Top100</a>. This amounts to some 1.1 million songs being given away <em>for free</em>. Surely this equals headlines?<span id="more-444"></span></p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-446" src="http://outdustry.com/wp-content/uploads/2009/03/google-mp3.gif" alt="" width="480" height="284" /></p>
<p style="text-align: justify;">So far there is not much in the way of English language coverage of this story, but here is a <a href="http://translate.google.com/translate?prev=_t&amp;hl=en&amp;ie=UTF-8&amp;u=http%3A%2F%2Fgooglechinablog.com%2F2009%2F03%2Fblog-post_30.html&amp;sl=zh-CN&amp;tl=en&amp;history_state0=">translated version</a> of Google&#8217;s blog post on the matter. This service is intended to boost Google&#8217;s fortunes in China, a market in which it is being comprehensively outgunned by resident search behemoth <a href="http://www.baidu.com">Baidu</a>. Baidu themselves have responded to these announcements, translated <a href="http://translate.google.com/translate?prev=_t&amp;hl=en&amp;ie=UTF-8&amp;u=http%3A%2F%2Fwww.techweb.com.cn%2Fpeople%2F2009-03-30%2F396844.shtml&amp;sl=zh-CN&amp;tl=en&amp;history_state0=">here</a>.</p>
<p style="text-align: justify;">A quick search suggests that they do indeed have a deep catalogue. Try it for yourself <a href="http://www.google.cn/music/homepage">here</a>.</p>
<p style="text-align: justify;">Bizarrely, however, at least <a href="http://www.google.cn/music/album?id=B4ac31a741369d06f">one song</a> we found had the following in the tagging: &#8220;RiP BY MUJi&#8221;, suggesting that their MP3s are not from the most wholesome of origins.</p>
]]></content:encoded>
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		<slash:comments>7</slash:comments>
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		<title>CNN Cover Beijing&#8217;s Rock Scene</title>
		<link>http://www.outdustry.com/2009/03/18/cnn-cover-beijings-rock-scene/</link>
		<comments>http://www.outdustry.com/2009/03/18/cnn-cover-beijings-rock-scene/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 11:59:07 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[China - Music Scene]]></category>
		<category><![CDATA[News Links]]></category>
		<category><![CDATA[Buyi]]></category>
		<category><![CDATA[Carsick Cars]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[D-22]]></category>
		<category><![CDATA[Hanggai]]></category>
		<category><![CDATA[Kaiser Kuo]]></category>
		<category><![CDATA[Maybe Mars]]></category>
		<category><![CDATA[Michael Pettis]]></category>
		<category><![CDATA[Queen Sea Big Shark]]></category>
		<category><![CDATA[Snapline]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=426</guid>
		<description><![CDATA[Embedded video from CNN Video Embedded video from CNN Video Embedded video from CNN Video]]></description>
			<content:encoded><![CDATA[<p><span id="more-426"></span><br />
<script src="http://i.cdn.turner.com/cnn/.element/js/2.0/video/evp/module.js?loc=int&#038;vid=/video/international/2009/03/17/talk.asia.a.beijing.bands.cnn" type="text/javascript"></script><noscript>Embedded video from <a href="http://www.cnn.com/video">CNN Video</a></noscript></p>
<p><script src="http://i.cdn.turner.com/cnn/.element/js/2.0/video/evp/module.js?loc=int&#038;vid=/video/international/2009/03/17/talk.asia.b.beijing.bands.cnn" type="text/javascript"></script><noscript>Embedded video from <a href="http://www.cnn.com/video">CNN Video</a></noscript></p>
<p><script src="http://i.cdn.turner.com/cnn/.element/js/2.0/video/evp/module.js?loc=int&#038;vid=/video/international/2009/03/17/talk.asia.c.beijing.bands.cnn" type="text/javascript"></script><noscript>Embedded video from <a href="http://www.cnn.com/video">CNN Video</a></noscript></p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Modern Sky Announce Strawberry Festival</title>
		<link>http://www.outdustry.com/2009/03/10/modern-sky-announce-strawberry-festival/</link>
		<comments>http://www.outdustry.com/2009/03/10/modern-sky-announce-strawberry-festival/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 04:10:25 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[China - Music Scene]]></category>
		<category><![CDATA[News Links]]></category>
		<category><![CDATA[Festivals]]></category>
		<category><![CDATA[Live Music]]></category>
		<category><![CDATA[Modern Sky]]></category>
		<category><![CDATA[Modern Sky Festival '09]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=388</guid>
		<description><![CDATA[Beijing indie label Modern Sky have announced a new folksy-style event called the &#8220;Strawberry Festival&#8221; in the Chinese media (Chinese links here, here and on the Modern Sky website). Details are still a little vague but available information so far suggests three stages and 60 bands to be spread over the 1st-3rd of May at [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Beijing indie label <a href="http://www.modernsky.com">Modern Sky</a> have announced a new folksy-style event called the <strong>&#8220;Strawberry Festival&#8221;</strong> in the Chinese media (Chinese links <a href="http://ent.sina.com.cn/y/2009-03-09/15162408447.shtml">here</a>, <a href="http://www.douban.com/event/10560913/">here</a> and on the <a href="http://www.modernsky.com/news/news1075.html">Modern Sky website</a>). Details are still a little vague but available information so far suggests <strong>three stages</strong> and <strong>60 bands</strong> to be spread over the <strong>1st-3rd of May</strong> at the <strong>Tongzhou Canal Park</strong> in Beijing. Everything else TBC.</p>
<p style="text-align: justify;"><span id="more-388"></span></p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-389" src="http://outdustry.com/wp-content/uploads/2009/03/strawberry-festival-image.gif" alt="" width="480" height="325" /></p>
<p style="text-align: justify;">Modern Sky boss Shen Lihui says that <em>&#8220;compared with the enthusiasm of the Modern Sky Festival, the Strawberry Festival will have a warmer tone&#8230;.the park will be your pleasure ground&#8221;</em>.</p>
<p style="text-align: justify;">Organisers also suggest it will be the <em>&#8220;biggest music festival in Beijing during the May holidays&#8221;</em> and that the Modern Sky main festival will go ahead in October as well.</p>
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		<title>Li Zhi vs U2</title>
		<link>http://www.outdustry.com/2009/03/04/li-zhi-vs-u2/</link>
		<comments>http://www.outdustry.com/2009/03/04/li-zhi-vs-u2/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 08:58:31 +0000</pubDate>
		<dc:creator>Outdustry</dc:creator>
				<category><![CDATA[Project Blog]]></category>
		<category><![CDATA[Douban]]></category>
		<category><![CDATA[Li Zhi]]></category>
		<category><![CDATA[MicroMu (Buchadian)]]></category>
		<category><![CDATA[U2]]></category>
		<category><![CDATA[Yugong Yishan]]></category>

		<guid isPermaLink="false">http://outdustry.com/?p=375</guid>
		<description><![CDATA[The last release on our in-house label MicroMu has been going down a storm. Li Zhi&#8217;s live album, &#8216;There&#8217;s Nobody On Gongti Dong Lu&#8217; was recorded at a packed show in Beijing&#8217;s Yugong Yishan venue in mid-January. Since it&#8217;s release on Jan 22nd, the Jiangsu folk hero&#8217;s first offering since 2007 has been meet met [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The last release on our in-house label <a href="http://micromu.com">MicroMu</a> has been going down a storm. Li Zhi&#8217;s live album, <a href="http://www.micromu.com/blog/845">&#8216;There&#8217;s Nobody On Gongti Dong Lu&#8217;</a> was recorded at a packed show in Beijing&#8217;s <a href="http://www.yugongyishan.com">Yugong Yishan</a> venue in mid-January.</p>
<p style="text-align: justify;">Since it&#8217;s release on Jan 22nd, the Jiangsu folk hero&#8217;s first offering since 2007 has been meet met with unanimously glowing reviews across the Chinese internet. At the time of writing, well over a month after it&#8217;s initial release, it is still sitting strong at number 6 on uber-review-site <a href="http://www.douban.com">Douban</a>&#8216;s Best New Release list, ahead of some pretty distinguished company:<span id="more-375"></span></p>
<p style="text-align: justify;"><img class="alignnone size-full wp-image-376" src="http://outdustry.com/wp-content/uploads/2009/03/douban-charts.jpg" alt="" width="480" height="670" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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