Outdustry | 格外音乐

As Music Editor at mega portal Sina and man responsible for highly regarded Dystopia blog, Pilos Chan is a keen observer of the Chinese music scene and one of the most respected music writers and critics in China. In this guest post he offers insight into the rise and ‘crash’ of international live music in China. Photo Credits: Sina

I was at the “Techno Papa” Juan Atkins’ show the other night, talking with top Hip-Hop critic Badbrain about this year’s live music market. We both felt that there’s nothing to say but “sigh”.

Back in 2007, however, this market was full of hope.

Crowds at Beijing Pop Festival ’07

In 2005, I started to work for a magazine that covers western pop music. I had a lot of regret for leaving there in the end of 2007 because, as I predicted, that was the year live western pop music “took off” in China. Everything that happened before was just laying the groundwork, and pathetic jokes like the Suede in Beijing show happened too, but since that year I started to feel that there’s something going on in this market.

Suede’s Brett Anderson plays Beijing Pop Festival ’07

The strongest evidence is the blooming of music festivals. 2007′s Beijing Pop Festival staged the best international lineup ever in China: Nine Inch Nails, New York Dolls, Brett Anderson, Public Enemy, and the drummer of Ramones. In the same year, Yeah Yeah Yeahs headlined Modern Sky Festival and Faithless appeared in Yue Festival.

Though there was still a sizeable gap between this lineup and what the fans dreamed of, the reaction in the market is pretty positive. There were rumours that two promotion companies backed by foreign funds were preparing for an even bigger festival, and one of them had already sent staff to Korea to take lessons from the promoters there. At that time, it seemed that they are going to do something never has been done in China.

At the same time, the organizers of Beijing Pop Festival, which had scored three successes in a row, were looking forward to 2008 too. Someone working for them told me that they were going to get a bigger lineup than 2007′s.

Nine Inch Nails’ Trent Reznor plays Beijing Pop Festival ’07

Other than those festivals, the who’s-who of acts performing here in 2007 included Roger Waters, Eric Clapton, Avril Lavigne, Sonic Youth, and Christina Aguilera. These things meant the market appeared to be flourishing. Unlike the fake flourishing which The Rolling Stones brought in 2006 – where 70% of the audience were foreign – the main consuming force in 2007 were Chinese people.

Mick Jagger + Cui Jian play Shanghai

October 4th, 2007 10pm, when I was standing in the muddy water under the pouring rain with thousands of audience of the Modern Sky Festival, and shouting for Yeah Yeah Yeahs together, I cannot help but felt a change is gonna come.

Yeah Yeah Yeahs at Modern Sky Festival ’07

Then all of a sudden the market is almost totally ruined by the incident in Shanghai on March 2nd 2008.

Before the incident, the market was still going on well. Dream Theater and Nightwish made a good start of the year. Even shortly after the incident, the Maroon5 show in Shanghai (March 24th) was a huge success. My only regret is that Smashing Pumpkins cancelled their show that was almost confirmed.

As the aftermath of the incident surfaced, and the bumpy political situations at home and abroad, it has finally become the turning point of the market. The promoters and officials of relative departments got punished, and the procedures for examination and approval were getting harder.

The one direct responsible for the March 2nd incident is a company (Emma) backed by considerable foreign funds, and then had done the Rolling Stones, Avril Lavigne, Eric Clapton and Xtina before. Because of this “accident”, many gigs and festivals rumored to be organized by them vanished.

Many other shows were impacted too. As the Olympic issue became obvious and political risk and cost soar, Modern Sky Festival, which was said to have foreign star acts headlined, announced that they won’t invite them in, and Beijing Pop Festival cancelled as a whole, to name but a few.

Some minor shows went ahead: the British pop phenomenon James Blunt, renowned French singer Keren Ann and long-established electronic duo Air became the only ripples in the stagnant water. Even Air’s second show was almost cut in half.

Everyone was looking forward to the post-Olympic era, especially Linkin Park‘s China tour. As the best selling band in 2007, Linkin Park would become the biggest contemporary band ever in the history of western popular music show in China. After the huge success of the film Transformers, in which they performed the theme song, Linkin Park’s popularity in China was brought up to a whole new level. Their tour in China could become a shot in the arm in the much-suffered market of 2008.

You have to expect the unexpected. The singer of Linkin Park broke his back and cancelled their whole Asian tour including the stops in China, another heavy blow in the performance market in the Mainland.

Maybe it was not that bad, at least Live Nation came in. As the biggest promoter in the world, Live Nation not only serves the top bands like Coldplay, they also signed the 360 degree contract with superstars like Madonna, U2, Jay-Z and Shakira. The Ge Hua Lai En promotion company that Ge Hua co-found with Live Nation, made a Chinese market – that had been longing for superstars like Coldplay, Madonna and U2 – finally see a light of hope. And the Kanye West and Kylie Minogue show, which Ge Hua Lai En organized, made the light even brighter.

This year the light keeps on shining. Shortly before the Spring Festival, the news that Oasis was coming over made the fans shocked and are telling one another about it. Brit-pop is the one of most accepted genre among Chinese rocks fans, and Oasis’ reputation here is only second to the Beatles. If this gig was carried out, it’s meaning could not be over-estimated. Of all the bands who have come over before, including Linkin Park, none of them has influenced this generaion of Chinese youth as much as Oasis. Their value was made clear when the promoters claimed one million RMB worth of tickets were sold in 8 days.

And then…

The impact of the”Oasis incident” might be even serious than the Bjork one. Because the almost forgotten Free Tibet gig has now been blown up, along with the bands involved with it, they might no longer be able to slip through as Sonic Youth did. The blacklist of bands is now considerably longer, including long expected bands like Radiohead, U2 and Blur. This put the promoters in a very awkward situation. The acts accepted by this market are mainly well-established ones, and because of the western culture and political environment, most of those bands are involved with “that” issue. (Oasis is famously not political).

Mainland Chinese fans after Oasis’ show at Hong Kong’s Asia Expo Centre, April 7th. Photo found here

As for the new bands, even Kings of Leon or Fall Out Boys would struggle to fulfill a 3000 seats venue, and their cost cannot be covered by the ticket sales of that kind of venue alone.

Of course we cannot come to the conclusion that the international acts’ live market in China has already crashed. Small indie or novelty groups still have enough room to breath. But for those fans who want big time parties, they might have to be patient. All the same, the market that was going to be a big cake, has been zhetenged into something like this, is not too far away from “crashed”. You see, the promoter (China West) that brought James Brown and Black Eyed Peas disappeared without a trace, they wanted to do music festival too. And there’s no sign of the Beijing Pop Festival will come back to life.

Pilos Chan